Unique Content Article: Mitsubishi Battles To Maintain Its Relevance

Mitsubishi Battles To Maintain Its Relevance

by Anne Margarette

Mitsubishi has been selling automobiles within the United States longer than some of its competing Japanese brands and certainly longer than Hyundai and Kia, a pair of Korean automakers. Within the 1970s, Mitsubishi began to sell its automobiles by way of the Chrysler Corporation, with Plymouth and Dodge models filling out the Detroit auto-makers product line. Years later, Mitsubishi went independent, setting up its own dealer network and riding a crest of demand for its hot, compact models.

U.S. Struggles - Today, Mitsubishi is struggling to come across its place in North America, with one underutilized assembly plant supplying some item, but with demand far from what it must be. Other automakers have caught on and have long considering that bypassed Mitsubishi, leaving the Japanese automaker to examine no matter whether it should be a force in the U.S. Marketplace.

Mitsubishi has no plans to follow Isuzu by leaving the U.S., but they are planning to make some crucial alterations in a bid to recapture past glory and to liven up its model line. Expect the following changes to help the automaker raise its presence and relevance inside the highly competitive U.S. market:

Plant adjustments - Mitsubishi's lone American assembly plant is in Typical, Illinois, and it can be far from approaching its build capacity. The Eclipse is built there, a specialty model that nonetheless has some appeal. However, the aged and dated Endeavor are also built in Illinois. All 3 lines will soon no longer be built in Illinois, replaced by more well-known models, the crossover and Lancer sedan, by 2013.

Electric automobile - The name i- does not have a ring to it, but it represents the "Mitsubishi In-wheel motor Electric Vehicle" getting planned for global release. This model is already getting sold for government fleets in Japan, beating the Nissan LEAF and Chevrolet Volt towards the industry. The U.S. version of this compact vehicle is expected to be larger and supplied for sale sometime in 2011. It'll be built in Japan and exported towards the states.

Find out more info about <a href="http://www.mitspares.com.au/">Mitsubishi parts</a> with my top recommended <a href="http://www.mitspares.com.au/portfolio/items/new-parts/">Mitsubishi spare parts</a> blog.

---------------------------------------------------
You are receiving this because you signed up for it on 2011-03-05 from IP 125.163.102.174
To fine-tune your selection of which articles to receive, just login here:

http://www.uniquearticlewizard.com/bloggers/

using your username:

To unsubscribe please use the following link:

http://www.uniquearticlewizard.com/unsubscribe.php?mail=elcahya2.auto7@blogger.com&code=de8b6dfd0074007349ef5d71ef8d1fae
---------------------------------------------------
---------------------------------
New Unique Article!

Title: Mitsubishi Battles To Maintain Its Relevance
Author: Anne Margarette
Email: jedvillareal2@gmail.com
Keywords: autos
Word Count: 341
Category: Cars
---------------------------------