Unique Content Article: Five things that London graphic designers should know

Five things that London graphic designers should know

by Laelia Francis

London graphic designers are at the centre of their trade; their proficiency and awareness needs to be first-rate in order for you to get the best of your corporate identity design or a new logo. However, do you know the skills that you are looking for when you hire London graphic designers? Have a browse at a few key points you graphic designer should be aware of.

1. Typography Typography is essentially the way that text is arranged. It involves the selection of typefaces, adjusting the spaces between groups of letters, point size, line length, line spacing and adjusting the space between pairs of letters. It is important for a graphic designer to have a grasp on the concept of positioning as it will have a profound effect on the end result.

2. Photography Almost all London graphic designers will, at some point, need to take a picture. A larger company may be able to supply the specialist equipment needed but an established graphic designer should always have at least a compact digital available for use at all times. At the bare minimum the digital should be able to capture enough light to adequately illuminate the subject with a built-in flash or with an add-on flash and enough pixel resolution to produce a strong image (above 6 megapixels).

One of the most basic expertises an employer should look for in London graphic designers is an understanding of the production process. Being able to draw is one thing but London graphic designers must be able to transpose their sketches onto a computer via software. The most common software packages are Adobe InDesign, and Quark as they are best for corporate identity design.

4. Process awareness All professional London graphic designers should hold extensive knowledge of the printing process. It is farfetched to suppose that your designer will know how to function a printing press, on the other hand, being familiar with the process is a big plus. The most fundamental printing knowledge involves an understanding of colour space and what system of colours works well, for example CMYK for print.

5. An understanding of colour space utilisation In its most basic form, colour space is the mix of types of colour and how those colours interact to create other colours of which there are two types, light and pigment. Light colour space is made up of red, green and blue, or RGB. Pigment colour space is made up of cyan, magenta, yellow and black, or CMYK. A seasoned graphic designer will know how and when to utilise these colours for the best result.

Learn more about <a href='http://www.thecreativestore.co.uk/about-wimbledon-design-agency/'> London graphic designers</a>. Stop by Laelia Francis's site where you can find out all about <a href='http://www.thecreativestore.co.uk/design/logo-design-london/'>corporate identity design</a> and what it can do for your company.

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New Unique Article!

Title: Five things that London graphic designers should know
Author: Laelia Francis
Email: enquiries@artdivision.co.uk
Keywords: London graphic designers,corporate identity design,graphic designer
Word Count: 427
Category: Communications
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